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Digital Strategy Blog

Understanding and Proving Marketing ROI
Featured Post

Desiree Landa

Recent Posts

Understanding and Proving Marketing ROI

Why is proving marketing ROI harder than running the campaign itself?

You've launched the ads, optimized the workflows, nurtured leads like a pro—and still, when someone asks for the ROI, the room goes quiet. Not because you don't have results, but...

Understanding and Proving Marketing ROI
7:28

How Digital Strategy Can Help Charter Schools Recruit and Retain Staff

Charter schools aren’t just facing a staffing challenge—they’re in a full-blown hiring crisis.

While school leaders scramble to fill open roles, most of the focus stays on job boards, teacher pipelines, and retention bonuses. But let’s reframe that....

How Digital Strategy Can Help Charter Schools Recruit and Retain Staff
5:42

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI

Want to 6x your web traffic? Increase conversions by 85%? Generate hundreds of inbound demos?These companies did it—and they didn’t get there with cookie-cutter tactics or guesswork. They partnered with a team that knows SaaS, understands the...

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI
5:12

How to Leverage Parent Advocacy to Boost Enrollment and Reputation

School marketing strategies often focus on digital ads, social media campaigns, and community events. While these are valuable, one of the most effective enrollment drivers is often overlooked—word-of-mouth marketing.

Parents trust other parents. A...

How to Leverage Parent Advocacy to Boost Enrollment and Reputation
7:07

How to Scale Your B2B SaaS Business Without Blowing Your Budget

Scaling a B2B SaaS company isn’t just about generating more leads—it’s about attracting the right leads in a way that’s both cost-effective and repeatable. Too many companies rely on expensive paid acquisition strategies that create short-term...

How to Scale Your B2B SaaS Business Without Blowing Your Budget
5:02

From Reviews to Results: How to Make Feedback Work for Your Business

Let’s be real—customer feedback can feel like a rollercoaster. One minute, you’re celebrating a five-star review, and the next, you’re staring at a not-so-glowing comment about a missing feature or slow response time. But here’s the secret: every...

From Reviews to Results: How to Make Feedback Work for Your Business
8:01

How Charter Schools Can Use Content to Drive Enrollment

Families researching K-12 education options don’t start by calling schools or attending open houses. They start with Google searches, social media deep dives, and online reviews. If your charter school isn’t showing up in those searches, you’re...

How Charter Schools Can Use Content to Drive Enrollment
6:15

Is Your Healthcare Marketing Strategy Healthy? Here’s How to Tell

A strong marketing strategy doesn’t just exist—it works. It attracts the right audience, builds trust, and drives measurable growth. But how do you know if yours is doing its job?

B2B healthcare companies invest a ton of time and money into digital...

Is Your Healthcare Marketing Strategy Healthy? Here’s How to Tell
7:36

The Future of Downloadable Content: Adapt or Get Left Behind

Not too long ago, offering a downloadable eBook or white paper was the ultimate lead generation move. Slap a form in front of it, capture some emails, and boom—marketing success. But the way people consume content has changed drastically. Audiences...

The Future of Downloadable Content: Adapt or Get Left Behind
7:37

Data Breach Recovery: SaaS Marketing Strategies That Work

Data breaches are every SaaS company’s worst nightmare – and for good reason. In 2024 alone, breaches surged by 490%, impacting over a billion individuals globally in the first half of the year. These incidents don’t just compromise data; they...

Data Breach Recovery: SaaS Marketing Strategies That Work
5:36
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