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Digital Strategy Blog

Understanding and Proving Marketing ROI
Featured Post

Desiree Landa

Recent Posts

Creating a Winning School Enrollment Marketing Strategy with Data

Since its founding in 2013, Vista College Prep has been a beacon of excellence for students in Phoenix, Arizona. The network of five elementary and middle schools serves a predominantly low-income population, offering high-performing public and free...

Creating a Winning School Enrollment Marketing Strategy with Data
6:13

5 School Marketing Tips to Increase Enrollment

Boosting enrollment in education today isn’t just about putting up flyers or knocking on doors—it’s about outsmarting the competition, making sure your school doesn’t fade into the background. With parents and students having more options than ever,...

Enrollment Marketing Tips to Reduce Attrition and Boost Persistence
7:27

Understanding the Click to Cancel Rule: Impact on the SaaS Industry

Hold onto your keyboards, the "Click to Cancel" rule has entered the chat, and it’s shaking up the subscription service game like never before. Designed to simplify the often-frustrating task of canceling subscriptions, this rule is here to remind...

Understanding the Click to Cancel Rule: Impact on the SaaS Industry
6:03

From Underperforming to Unstoppable: Insight Assurance's SEO Upgrade

Every company dreams of a website that works as hard as their team. But what happens when your website is stuck in the shadows, and potential customers can't find you? For Insight Assurance, the challenge wasn't offering top-tier compliance services...

From Underperforming to Unstoppable: Insight Assurance's SEO Upgrade
5:33

Touchpoints: Whats the Magic Number to Increase Conversions?

In the enchanting world of marketing, converting leads into loyal customers is the ultimate quest. Picture it: a bustling marketplace filled with eager customers and vibrant stalls showcasing the best of what you offer. But here’s the million-dollar...

Touchpoints: Whats the Magic Number to Increase Conversions?
8:02

Building a Winning Social Media Strategy: A Step-by-Step Guide

Ever feel like you're shouting into the void when you post on social media? You're not alone. Social media can be a lot like that one uncle at family gatherings who talks about his "collection of antique cheese graters" – lots of noise, but not a...

Building a Winning Social Media Strategy: A Step-by-Step Guide
8:15

Navigating Social Media for Business: Choosing the Right Platforms

With platforms galore and strategies abundant, sometimes social media can look and feel overwhelming. It’s easy to feel like you need to be everywhere at once. However, success in social media marketing isn’t about being on every platform. It’s...

Navigating Social Media for Business: Choosing the Right Platforms
6:07

Competitor Analysis: How to Master the Art of Market Intelligence

Competitor analysis is not just about stalking your rivals on LinkedIn (although that can be fun). It's about understanding their strategies, strengths, and weaknesses to outmaneuver them. This detective work helps uncover hidden opportunities and ...

Unmasking the Competition: Mastering Competitor Analysis
10:27

Six Lead Generation Magnets to Supercharge Your Marketing Strategy

Lead generation is the lifeblood of any marketing strategy but sometimes it can feel like chasing a unicorn. We're here to shed light on the best lead generation magnets that will have you reeling in quality leads faster than you can say "ROI."...

Six Lead Generation Magnets to Supercharge Your Marketing Strategy
7:23

Demystifying Account Based Marketing: It's Not Magic, It's Strategy

Account Based Marketing (ABM) often appears to be a mystical concept to many marketers, but in actuality, it is a strategic and targeted approach that hones in on high-value accounts. This blog post aims to dispel any misconceptions surrounding ABM...

Demystifying ABM: It's Not Magic, It's Strategy
3:53
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