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School marketing strategies often focus on digital ads, social media campaigns, and community events. While these are valuable, one of the most effective enrollment drivers is often overlooked—word-of-mouth marketing.
Parents trust other parents. A...
Scaling a B2B SaaS company isn’t just about generating more leads—it’s about attracting the right leads in a way that’s both cost-effective and repeatable. Too many companies rely on expensive paid acquisition strategies that create short-term...
Let’s be real—customer feedback can feel like a rollercoaster. One minute, you’re celebrating a five-star review, and the next, you’re staring at a not-so-glowing comment about a missing feature or slow response time. But here’s the secret: every...
Families researching K-12 education options don’t start by calling schools or attending open houses. They start with Google searches, social media deep dives, and online reviews. If your charter school isn’t showing up in those searches, you’re...
A strong marketing strategy doesn’t just exist—it works. It attracts the right audience, builds trust, and drives measurable growth. But how do you know if yours is doing its job?
B2B healthcare companies invest a ton of time and money into digital...
Not too long ago, offering a downloadable eBook or white paper was the ultimate lead generation move. Slap a form in front of it, capture some emails, and boom—marketing success. But the way people consume content has changed drastically. Audiences...
Data breaches are every SaaS company’s worst nightmare – and for good reason. In 2024 alone, breaches surged by 490%, impacting over a billion individuals globally in the first half of the year. These incidents don’t just compromise data; they...
When PaySpan approached HIVE Strategy in 2022, they had a clear challenge: their email marketing efforts weren’t delivering the results they needed. Despite being a leader in healthcare financial transactions, PaySpan’s Patient Financial Engagement...
We’ve all been to that website—the one that instantly makes you want to leave. You can’t find what you’re looking for, the navigation is a mess, and the graphics (hello, 1996 sparkle effects) feel like they belong in a museum exhibit about the early...
The K-12 education space is undergoing a transformation. Over the past five years, district public schools have lost almost 1.8 million students, painting a challenging picture for traditional public education. At the same time, charter schools have...
