I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨
INBOUND25 didn’t just bring product updates. HubSpot introduced an entirely new framework called Loop Marketing, built for the AI-first world we’re all trying to navigate. The immediate question: does this replace inbound marketing? The short...
INBOUND25 is here and you know what that means, so is HubSpot's biggest product release of the year! If you thought the Spring Spotlight was overwhelming, wait until you see whats rolling out this week. Maybe take these updates one at a time. A week...
You know that moment when everything looks fine on the surface, but underneath, your teams are scrambling? Marketing passes leads to sales with little context. Sales closes a deal, but customer success doesn’t hear about it until the onboarding...
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INBOUND is always a highlight of the year for marketers, sales pros, and business leaders. This year, though, no one knows quite what to expect. The event is packing up from Boston and heading west to San Francisco’s Moscone Center from September...
Inbound marketing doesn’t work in a vacuum. And neither does lead management. If your marketing team is generating leads but they aren’t converting into pipeline, revenue, or reliable reporting, the issue likely isn’t your traffic. It’s the...
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Healthcare marketers don’t have it easy. Between compliance concerns, complex buying committees, and sales cycles that feel more like marathons than sprints, generating qualified leads can feel like pushing a boulder uphill—with one hand tied behind...
HIVE Strategy is proud to announce that we’ve officially earned not one, but two prestigious HubSpot accreditations—the HubSpot Onboarding Accreditation and the HubSpot Custom Integration Accreditation. These recognitions validate the strategic,...
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CRM tools are supposed to make sales teams more efficient. So why does adoption always feel like pulling teeth?In SaaS organizations, tool fatigue, unclear expectations, and misaligned processes create a perfect storm that kills momentum before it...
When a global nonprofit like Project C.U.R.E. is juggling multiple platforms, disconnected data, and time-strapped teams, it becomes clear that technology alone won’t solve the problem. What’s needed is a strategy that connects people, systems, and...
Why is proving marketing ROI harder than running the campaign itself?
You've launched the ads, optimized the workflows, nurtured leads like a pro—and still, when someone asks for the ROI, the room goes quiet. Not because you don't have results, but...
