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Site speed is one of the most important indicators of website performance, and it plays a critical role in your website’s overall success. Site speed is one of many components that search engines consider when deciding on what content ranks in what...
In today’s fast-paced world, no one wants to wait, and that is especially true of website users. Studies have shown that longer page loading times are negatively correlated to conversion rates, meaning that the longer you make your website visitors...
Do you struggle with high bounce rates on your website pages? If so, you’re losing potential customers before you even get a chance to make an impression. You only have a precious few seconds to capture your website visitor's attention and keep them...
The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier...
The software as a service (SaaS) industry has boomed over the last few years, shaking up every part of the business world. But anyone who's in the industry knows that carving out your space is harder than it looks. SaaS marketing is an entirely...
In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to...
You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot...
If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...
Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to...
Analytics, analytics, analytics. As a marketer, the importance of pulling marketing analytics has most likely been ingrained in you. And with the increased accessibility of analytics for all of our digital marketing, you've probably been buried in...
