Digital Strategy Blog

User experience (UX) plays a huge role in determining how effective your website is at converting visitors into customers. If your website doesn't offer a smooth, engaging experience, users will likely abandon it and head elsewhere. Every small...

It is 2023 and every business has a website. In two seconds of Googling I was able to find a custom reed basket website that honestly looks really good. If your business is not present in some way online I have no idea how you even ended up on this...

Voice search is any spoken question people have asked their phones or smart speakers. If you've ever asked Alexa what the weather forecast is today or asked Siri for directions, you've made a voice search. It's changing how people find information...

Sunday, August 21, 2022, at 9 p.m. EST, was a dark moment for some of us. I remember the moment when I had just opened one of my favorite websites so I could watch the new Game of Thrones prequel, House of the Dragon, and to my disappointment, the...

Heat mapping tools are one of the most powerful tools available to a marketer that is looking to make a more effective website. They give reliable information using real data tracked from your visitors. This allows you to know exactly what users are...

Site speed is one of the most important indicators of website performance, and it plays a critical role in your website’s overall success. Site speed is one of many components that search engines consider when deciding on what content ranks in what...

Our world is getting progressively more digital, which means businesses need to be adapting to that landscape in order to compete online. At the heart of your marketing digital strategy is your website. There are many factors to consider when...