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Buzzy Love

Lead Scoring 101: How to Prioritize Leads In Your Pipeline

Sales-driven organizations gather leads in a lot of different ways. One organization may focus on pay-per-click advertising and building an exciting e-newsletter, while another thrives on personal referrals and gathering potential customer...

Why "Closing the Deal" Shouldn't Be the End of Your Lead Nurturing Campaign

I've talked a lot about lead nurturing and it's value in helping to grow your business. The fact of the matter is that not everyone is ready to buy the first time they come to your website. In fact 57% of the sales process is actually complete...

Now What? What To Do [and Not To Do] When You Generate Leads Online

So you've taken our previous posts like  Increase Your Leads Online Starting Today With These 5 Tips

8 Ideas to Generate More Leads Online Today and 10 Tips to Increasing Your Leads Online seriously and you've started generating leads online,...

How to Use Calls-to-Action in Your Lead Nurturing Campaign

If you've been keeping up with the HIVE blog, you should know a little bit about lead nurturing by now. We've talked about what lead nurturing is and how crucial it is for moving potential customers through the sales cycle. We've also talked a...

3 Essential Email Workflows All Marketers Should Be Using

In the past couple of weeks we've talked about the importance of lead nurturing campaigns and why you should be using workflows as a part of your lead nurturing strategy. You've learned that the lack of lead nurturing is the reason that a large...

Why You Should Be Using Email Workflows for Lead Nurturing

In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads never...

10 Tips to Increasing Your Leads Online

Every business has the goal of increasing leads and many are focused on increasing their leads online. But with all of the chatter out there, all the competition, all of the distraction, how can your business stand out to help you increase your...

Why You Can't Afford to NOT Have a Lead Nurturing Campaign

As those of you who have consistently read our blog posts or have chatted with us about inbound marketing likely know, inbound marketing does not stop once a visitor has become a lead. Instead, inbound marketing is all about touching potential...

Why is Email Marketing Important for Growing Return Business?

A common marketing goal for most companies is to find new customers and increase the size of their database. Touching more people and gaining new customers is a great goal but, while this is something that every company should be reaching towards,...