Digital Strategy Blog

When I first heard the term "Smarketing", I automatically thought it meant smart marketing. I zoned out and thought about what smart marketing looked like. It was reaching the right people (your target customer), through the right communications or...

If you’re like me, then you've already missed out on spring cleaning. At this point the only logical decision is to let the clutter linger until next spring. However, you likely don’t have the same luxury at work as you do at home, and there's still...

The way in which we conduct business is changing on an almost daily basis. Business isn't closed by dropping off some bagels and business cards anymore. Keeping track of your clients in a spreadsheet is so archaic, the last time I did that, I fell...

If you're in sales, you've likely had a slow period before. A tough month, a brutal quarter, or just an absolutely abysmal year. When I reflect back on my own personal career in sales, I've hit multiple slow times, where I feel like I'm grinding,...

Have you noticed that old school conference calls seem to be a thing of the past, and the video conferences have completely revolutionized the business world? That's because people like to see other people, they like to see engagement, body language...

We’ve all had the experience of being targeted by a retailer who makes us feel uncomfortable because of their sales tactics. We know about the awkwardness that accompanies those moments when someone is trying to sell us a product we’re not...

Sales-driven organizations gather leads in a lot of different ways. One organization may focus on pay-per-click advertising and building an exciting e-newsletter, while another thrives on personal referrals and gathering potential customer...