Data is only useful if it's accurate. And one of the biggest mistakes that we see companies make with their reporting is that they don't exclude internal IP (internet protocol) addresses from their reporting. This means that whenever someone from...
January 20, 2021
If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes...
November 8, 2019
Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion...
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