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I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

Mar 16, 2025
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Digital Strategy Blog

Mastering Follow-Up Emails: Tips for Post-INBOUND Success
Featured Post

An Intro to Inbound with HubSpot Academy

As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the...

Why We Moved to the HubSpot CMS

Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are...

6 Must Have Elements of an Inbound PR Press Release

As we've shared previously, PR can also be used as an inbound marketing tactic. However, to earn the trust of journalist, you need to create releases that matter and will catch their attention. A key component is making sure your release includes...

9 Tips to Increase SaaS Sales

What is SaaS? 

SaaS stands for software-as-a-service, which is synonymous with cloud based software. As our knowledge of software advances, so does innovation and the services that come with it. That is why now more than ever SaaS companies are on...

9 Website Upgrades to Generate More Online Leads

Your company has a great product. You’ve always known it, and the stellar reviews from satisfied customers only confirm it.

And yet, you feel like your online leads aren’t where they should be. Maybe they’re not even close.

Why not? You have a nice...

The Cost of Inbound Marketing

No matter the type of business you run, inbound marketing is likely among the most important components of your long-term success. The goal of this type of marketing is to attract new customers by creating content and experiences that are tailored...

The Role of Evergreen Content in Digital Marketing

The concept of evergreen content has been around for decades, maybe centuries. The goal was to create marketing and public relations pieces that stood the test of time to maximize budgets. So how can such an archaic concept have relevance in this...

Marketing for Reviews

In 2019 our team ventured into the world of podcasting and started the Gettin' Buzz'd video podcast. Hosted by our CEO and Founder, Dustin Brackett, and Business Development Manager, Michael Thebeau, the Gettin' Buzz'd podcast is all about...

Marketing & Sales During COVID-19

These are trying times and most, if not all, industries are being impacted in some way. The world is frightened, cautious, and clinging to their toilet paper like it's gold.

In all seriousness, there are a lot of things that businesses have to...

Sales Playbook: Why Every Sales Team Needs One

In sports, playbooks are used to guide every member of the team and tell them what their specific role for that exact moment is. Where they need to be lined up, what their action is, what to look for from an opponent, etc.

Playbooks for your sales...

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