To understand how bounce rate impacts your SEO, let's first define what bounce rate is. According to the Oxford dictionary, bounce rate is “the percentage of visitors to a particular website who navigate away from the site after viewing only one...
Do you have a healthy website that is fully optimized to pull in organic and direct traffic online? How do you know? The purpose of a website SEO audit is to determine which areas of your website are performing well and where additional...
Content is an integral part of an effective software marketing strategy. Software as a service (SaaS) organizations should be creating content like any other business to improve SEO, drive engagement on your website, and move leads along your sales...
Our world is getting progressively more digital, which means businesses need to be adapting to that landscape in order to compete online. At the heart of your marketing digital strategy is your website. There are many factors to consider when...
Please repeat after me...
This. Isn't. Field of Dreams.
Websites. Do. Not. Work. That. Way.
Great! Now that we've got that out of the way, we can talk about why just having a website is NOT a marketing plan.
HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the HubSpot...
