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The concept of evergreen content has been around for decades, maybe centuries. The goal was to create marketing and public relations pieces that stood the test of time to maximize budgets. So how can such an archaic concept have relevance in this...
Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students are...
With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new...
A good education is one of the most sought-after aspects of American child rearing. This year, we even saw parents indicted for the desire to get their children into the best schools. So, what about your school -- how do parents and students find...
If you are in digital marketing you may have heard of the INBOUND conference held in Boston each year. It is kind of a big deal in our industry. This year there were over 30,000 people at the Boston Convention Center attending 377 sessions during...
Welcome to wonderful world of HubSpot and Inbound Marketing! We are so happy to see you here, really!
HubSpot is a great tool for digital and inbound marketing, lead nurturing and of course customer relationship management. But with all these great...
Education has been around a long time -- many centuries! For most of those centuries providers of education did little to no marketing of their school because there was no perceived need. People needed education, they had education, end of marketing...
Now that we’ve established why you need a press kit on your company’s website, we want to share HOW you can build it.
The integral part of a traditional public relations campaign is the media. Yes, you can utilize social and digital aspects in a PR...
Media professionals have been through the wringer the past few generations with HUGE, life-altering changes to how they do business and attempt to make a profit. In this new digital age, it is more important than ever for marketers to find that...
When you add fresh content to your website with blog posts, search engines really take notice. But do you know how to maximize that 'SEO juice"? Yes, I totally made up a term by expanding the slang term link juice to cover ALL aspects of search...
