Digital Strategy Blog

A speaker one sheet is in essence the sales sheet of a speaker. This is also a critical component of creating an inbound magnet for thought leadership. Several aspects need to be considered in order for a speaker one sheet to be in alignment with...

As we've shared previously, PR can also be used as an inbound marketing tactic. However, to earn the trust of journalist, you need to create releases that matter and will catch their attention. A key component is making sure your release includes...

Now that we’ve established why you need a press kit on your company’s website, we want to share HOW you can build it.

The integral part of a traditional public relations campaign is the media. Yes, you can utilize social and digital aspects in a PR...

Media professionals have been through the wringer the past few generations with HUGE, life-altering changes to how they do business and attempt to make a profit. In this new digital age, it is more important than ever for marketers to find that...

Now that we've covered what public relations is and that is can help your business, let's dig a little deeper on HOW it helps and what that means for your bottom line. 

Just a quick overview for those of you who may have missed the last PR blog post:

I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not. 

Inbound marketing and public relations are birds of a feather (and yes they...

Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?" 

Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go,...