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Buzzy Love

Using Lead Generation in Your Software Marketing Strategy

Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...

What Our Digital Strategy Agency is Looking Forward to in 2022

WHOA...2021...what a year it has been. As with many digital service providers, we saw growth amidst the height of COVID-19 in 2020. And that growth continued for us this year with a new service option for those just needing HubSpot support and...

Innovative Marketing Ideas You'll Love: Simple Animations to Boost UX

Do you struggle with high bounce rates on your website pages? If so, you’re losing potential customers before you even get a chance to make an impression. You only have a precious few seconds to capture your website visitor's attention and keep them...

Introducing Buzzy — Our Digital Strategy Agency's New Mascot

I remember years ago someone telling me, "you should create a bee mascot, it would be so cute!" I immediately shrugged it off and thought there is no way I was going to spend my time on that. We don't need a mascot. 

In the years since then, I have...

Building the Best Tech Stack for Your Inbound Marketing Strategy

We've all seen the movie Frankenstein, right? Man creates a monster by piecing him together. Your tech stack might be looking similar if you're using a rotating cast of integrations and tools to maintain it. I'm here to drop some knowledge on your...

Lead Generation: Lead Scoring and Attribution Points

Lead scoring is a topic we touch on often in the marketing world. But unless you know what lead scoring is and how it works, the topic can be confusing and feel unattainable for your marketing team. While there is planning and work that goes into...

Using Inbound Marketing to Implement Your Creative Marketing Ideas

Want to integrate creative marketing ideas into your inbound strategy, but aren’t sure how? HubSpot has the perfect course for you. HubSpot has an inbound marketing course that covers all the bases of inbound from social to analytics to sales. ...

How a Software Marketing Strategy Boosts SaaS Demo Signups

Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software...

Inbound Marketing Strategy: What are Pillar Pages and Topic Clusters?

Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your...

Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier...