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Digital Strategy Blog

Account-Based Marketing: The Secrets of Killer ABM Reporting
Featured Post

The Art and Science of a Data-Driven Marketing Strategy

As a self-proclaimed data nerd passionate about all things numbers, the world of data-driven marketing is like a playground to me. Picture combining the joy of uncovering hidden insights with the power to transform your marketing game.

The Art and Science of a Data-Driven Marketing Strategy
7:33

Six Lead Generation Magnets to Supercharge Your Marketing Strategy

Lead generation is the lifeblood of any marketing strategy but sometimes it can feel like chasing a unicorn. We're here to shed light on the best lead generation magnets that will have you reeling in quality leads faster than you can say "ROI."...

Six Lead Generation Magnets to Supercharge Your Marketing Strategy
7:23

AI Marketing Strategies: Essential Dos and Don'ts

Artificial intelligence (AI) is turning digital marketing upside down, promising to totally remake how brands interact with customers. In today's world, AI's ability to improve customer experiences and streamline operations is unmatched. For any...

AI Marketing Strategies: Essential Dos and Don'ts | HIVE Strategy
6:31

Digital Marketing Tools: Get Started With A/B Testing + Pro Tips

Now that you have taken steps to start your inbound marketing yourself, what’s next? Optimizing your marketing efforts to ensure that you are delivering the right message to the right people at the right time with a little something marketers like...

How to Create A Strong Marketing & Sales Strategy For 2023

Strategy drives almost everything we do. Without a plan, how can we be successful? How do we measure success? If we go through life by just "winging it," there are bound to be some fun moments, but we can never really measure our execution against...

Content Audit: Why It's Important for Your 2023 Marketing Strategy

Content is the backbone of any successful inbound marketing strategy. You have been writing blog articles and creating other content like a well-oiled machine all year. It feels like your content inventory is growing almost faster than you can keep...

What Should Be In Your Digital Strategy?

Your digital strategy plan should include everything in your online marketing campaign. It should educate new employees, it should evaluate the effectiveness of prior campaigns, and it should guide all decisions (related to your online and inbound...

What Video Game Tutorials Can Teach Us About the Buyer's Journey

There is something I have been thinking a lot about lately when it comes to marketing. It really bothers me how people set up their resource centers and how you are supposed to interact with them. The standard setup (at least for HubSpot) is to have...

Using Lead Generation in Your Software Marketing Strategy

Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...

What Our Digital Strategy Agency is Looking Forward to in 2022

WHOA...2021...what a year it has been. As with many digital service providers, we saw growth amidst the height of COVID-19 in 2020. And that growth continued for us this year with a new service option for those just needing HubSpot support and...

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