As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...
DIGITAL STRATEGY BLOG
With over 8.5 billion searches made on Google every single day, the ability to generate leads with paid advertising has never been more important or available. People are searching for your widget, solution, process, idea, etc. The key is just...
In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to...
If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is open...
Want to know why people say "content is king" when they talk about marketing? It's estimated that 95% of consumers look for a business online before making a purchasing decision. Your online content is the first thing they'll see, well, hopefully...
If you've been keeping up with the HIVE blog, you should know a little bit about lead nurturing by now. We've talked about what lead nurturing is and how crucial it is for moving potential customers through the sales cycle. We've also talked a...
We all want our websites to work a little harder, to dig a little deeper, to simply generate more leads online. It's easier said than done and many businesses really struggle with generating those leads.
Your website is meant to be your hardest...
In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads never...
Every business has the goal of increasing leads and many are focused on increasing their leads online. But with all of the chatter out there, all the competition, all of the distraction, how can your business stand out to help you increase your...
This is the next post in our series taking a look at inbound marketing services and the stages involved. If you haven't had a chance to read our others you can check them out below to get up to speed.