As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...
With over 8.5 billion searches made on Google every single day, the ability to generate leads with paid advertising has never been more important or available. People are searching for your widget, solution, process, idea, etc. The key is just...
If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is open...
Want to know why people say "content is king" when they talk about marketing? It's estimated that95% of consumers look for a business onlinebefore making a purchasing decision. Your online content is the first thing they'll see, well, hopefully...
We all want our websites to work a little harder, to dig a little deeper, to simply generate more leads online. It's easier said than done and many businesses really struggle with generating those leads.
Your website is meant to be your hardest...
