With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new...
Education has been around a long time -- many centuries! For most of those centuries providers of education did little to no marketing of their school because there was no perceived need. People needed education, they had education, end of marketing...
The education industry has fallen fallen behind in the marketing world and they don't even realize it. Go to any school or university website -- what are the ONLY calls-to-action that you're guaranteed to see? Apply Now or Register Now.
Whether you work for a charter school, university, or even a specific program within a larger school, one thing remains true in almost every single situation - you don't have the resources to keep up with all of your school marketing for student...
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