Artificial intelligence (AI) writing assistants are computer programs that generate content quickly on any topic for any industry. Content writing problem solved! Well...not so fast. Stay with me here. There are several different AI-based writing...
DIGITAL STRATEGY BLOG
I want to preface this article by stating that the number one reason for writing a blog article shouldn't be to rank for keywords. Yes, I said that. Let me explain. A blog article is an essential, multi-functional part of any good inbound marketing...
Content marketing is often considered to be one of the most effective types of digital marketing. It’s used widely by businesses of all sizes. To get you started, you need to know and understand the techniques that will aid you in creating an...
Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software...
Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your...
Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today,...
When it comes to content, far too many businesses are making content for the sake of making content. No strategy. No real purpose. Except to put out content.
Sound familiar? In this episode of the Gettin' Buzz'd podcast, John-Erik Pszenny of HubSpot...
Content is an integral part of an effective software marketing strategy. Software as a service (SaaS) organizations should be creating content like any other business to improve SEO, drive engagement on your website, and move leads along your sales...
Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations, you can more easily speak to your customer's questions, desires, and needs in...
The concept of evergreen content has been around for decades, maybe centuries. The goal was to create marketing and public relations pieces that stood the test of time to maximize budgets. So how can such an archaic concept have relevance in this...