Known as the Forgotten Generation, the Connected Generation and the MTV Generation, Generation X is often overlooked in our marketing efforts as we strive to capture desirable Millennials and Generation Z. But overlooking these people is a huge mistake and we should definitely be focusing some part of our marketing to Generation X.
Generation X is made up of those born roughly between 1960 and 1980 and consists of approximately 65 million Americans. They are either in or entering their peak earning and spending years. In addition, they have the highest spending power of all living generations. Gen X has money to burn and all we need to do is get in front of them.
Despite your industry vertical or product offering, one of the most important first steps in developing any marketing campaign is identifying your target demographic and determining how and where to reach them. Given their size and spending power, Generation X is a group that is ready and willing to purchase. And when marketing to Generation X, digital is the way to go.
All of these tactics contribute to a well-rounded inbound marketing campaign. Learn more about how an Inbound Marketing Campaign can increase traffic, leads, and customers for your business!