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Mallory Fetchu

Mallory Fetchu

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5 Ways to Improve Your Website SEO

Website SEO is not a "set it and forget it" marketing initiative. It's a tactic that you can and should always be analyzing and optimizing. There are several off-page SEO initiatives that you can implement to enhance your overall strategy, but let's...

How Bounce Rate Impacts Your Website SEO

To understand how bounce rate impacts your SEO, let's first define what bounce rate is. According to the Oxford dictionary, bounce rate is “the percentage of visitors to a particular website who navigate away from the site after viewing only one...

5 Email Marketing Campaign Best Practices that Work

Whether you're new to email marketing or just looking for the latest tips on best practices, you've come to the right place! While other channels such as social media and text message marketing have entered the market as new and exciting ways to...

Getting More Out of HubSpot's New Service Hub

Customer service has never been more critical. It can be the differentiator that makes or breaks your business's growth. In today's digital world, it means expeditious responses and seamless communication across a multitude of channels from...

Search Engine Optimization Best Practices for Content Writing

I want to preface this article by stating that the number one reason for writing a blog article shouldn't be to rank for keywords. Yes, I said that. Let me explain. A blog article is an essential, multi-functional part of any good inbound marketing...