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Lead generation is the lifeblood of any marketing strategy but sometimes it can feel like chasing a unicorn. We're here to shed light on the best lead generation magnets that will have you reeling in quality leads faster than you can say "ROI."...
Inbound marketing is a customer-centric strategy that sets itself apart from traditional outbound marketing by attracting potential customers to your business through valuable content and experiences that meet their needs and interests. Unlike ...
As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...
The ability to identify qualified leads on a website requires the collaboration of marketing and sales teams. Both departments must be on the same page about who their target demographic is and the content that speaks to them throughout the buyer's...
Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...
Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...
Every business has unique goals and challenges. Why should your inbound marketing strategy be any different when it comes to new leads online?
Businesses operate on one basic principle: supply and demand, no matter the industry. Whether you are a...
If your sales and marketing teams are quick to throw each other under the bus, it’s most likely more than personality conflicts; it could be due to a lack of smarketing, which is when sales and marketing teams work in harmony to drive lead...
The 2021 INBOUND conference took place last week and we were busy absorbing knowledge from inbound marketing experts (along with sales gurus, customer service stars, and other impressive speakers). The annual conference is hosted by HubSpot and...
One of the keys to business growth is utilizing effective tools and tactics that enable your company to work efficiently. Why work harder, when you can work smarter? This is particularly true for digital marketing, where your website can be a lead...
