As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...
DIGITAL STRATEGY BLOG
The ability to identify qualified leads on a website requires the collaboration of marketing and sales teams. Both departments must be on the same page about who their target demographic is and the content that speaks to them throughout the buyer's...
Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...
Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...
Every business has unique goals and challenges. Why should your inbound marketing strategy be any different when it comes to new leads online?
Businesses operate on one basic principle: supply and demand, no matter the industry. Whether you are a...
If your sales and marketing teams are quick to throw each other under the bus, it’s most likely more than personality conflicts; it could be due to a lack of smarketing, which is when sales and marketing teams work in harmony to drive lead...
The 2021 INBOUND conference took place last week and we were busy absorbing knowledge from inbound marketing experts (along with sales gurus, customer service stars, and other impressive speakers). The annual conference is hosted by HubSpot and...
One of the keys to business growth is utilizing effective tools and tactics that enable your company to work efficiently. Why work harder, when you can work smarter? This is particularly true for digital marketing, where your website can be a lead...
A critical component of inbound marketing is attracting ideal clients and moving them through their buyer's journey. This is typically achieved with lead generation campaigns — a way to attract your ideal client to your website and capture their...
Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today,...