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Digital Strategy Blog

Account-Based Marketing: The Secrets of Killer ABM Reporting
Featured Post

Six Lead Generation Magnets to Supercharge Your Marketing Strategy

Lead generation is the lifeblood of any marketing strategy but sometimes it can feel like chasing a unicorn. We're here to shed light on the best lead generation magnets that will have you reeling in quality leads faster than you can say "ROI."...

Six Lead Generation Magnets to Supercharge Your Marketing Strategy
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The Principles of Inbound Marketing

Inbound marketing is a customer-centric strategy that sets itself apart from traditional outbound marketing by attracting potential customers to your business through valuable content and experiences that meet their needs and interests. Unlike ...

Lead Generation: Anatomy of a Landing Page

As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...

How to Improve Qualified Leads With Paid Search Advertising

The ability to identify qualified leads on a website requires the collaboration of marketing and sales teams. Both departments must be on the same page about who their target demographic is and the content that speaks to them throughout the buyer's...

Using Lead Generation in Your Software Marketing Strategy

Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...

Three Tips for Paid Search Advertising to Generate Leads Online

Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...

5 Ways Lead Management Improves Your Inbound Marketing Strategy

Every business has unique goals and challenges. Why should your inbound marketing strategy be any different when it comes to new leads online?

Businesses operate on one basic principle: supply and demand, no matter the industry. Whether you are a...

Crush Your ROI Goals with Sales and Marketing Alignment

If your sales and marketing teams are quick to throw each other under the bus, it’s most likely more than personality conflicts; it could be due to a lack of smarketing, which is when sales and marketing teams work in harmony to drive lead...

What We Learned About Inbound Marketing at INBOUND 2021

The 2021 INBOUND conference took place last week and we were busy absorbing knowledge from inbound marketing experts (along with sales gurus, customer service stars, and other impressive speakers). The annual conference is hosted by HubSpot and...

Marketing Automation, Lead Generation & Inbound Marketing

One of the keys to business growth is utilizing effective tools and tactics that enable your company to work efficiently. Why work harder, when you can work smarter? This is particularly true for digital marketing, where your website can be a lead...

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