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Digital Strategy Blog

Understanding and Proving Marketing ROI
Featured Post

5 Lead Management Strategies That Power Your Inbound and RevOps Goals

Inbound marketing doesn’t work in a vacuum. And neither does lead management. If your marketing team is generating leads but they aren’t converting into pipeline, revenue, or reliable reporting, the issue likely isn’t your traffic. It’s the...

5 Lead Management Strategies That Power Your Inbound and RevOps Goals
6:51

B2B Healthcare Marketing: Proven Lead Gen & Paid Media Tactics

Healthcare marketers don’t have it easy. Between compliance concerns, complex buying committees, and sales cycles that feel more like marathons than sprints, generating qualified leads can feel like pushing a boulder uphill—with one hand tied behind...

B2B Healthcare Marketing: Proven Lead Gen & Paid Media Tactics
6:14

Six Lead Generation Magnets to Supercharge Your Marketing Strategy

Lead generation is the lifeblood of any marketing strategy but sometimes it can feel like chasing a unicorn. We're here to shed light on the best lead generation magnets that will have you reeling in quality leads faster than you can say "ROI."...

Six Lead Generation Magnets to Supercharge Your Marketing Strategy
7:23

The Principles of Inbound Marketing

Inbound marketing is a customer-centric strategy that sets itself apart from traditional outbound marketing by attracting potential customers to your business through valuable content and experiences that meet their needs and interests. Unlike ...

Lead Generation: Anatomy of a Landing Page

As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...

How to Improve Qualified Leads With Paid Search Advertising

The ability to identify qualified leads on a website requires the collaboration of marketing and sales teams. Both departments must be on the same page about who their target demographic is and the content that speaks to them throughout the buyer's...

Using Lead Generation in Your Software Marketing Strategy

Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...

Three Tips for Paid Search Advertising to Generate Leads Online

Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...

3 Tips for Paid Search Advertising to Generate Leads Online | HIVE Strategy
4:59

Crush Your ROI Goals with Sales and Marketing Alignment

If your sales and marketing teams are quick to throw each other under the bus, it’s most likely more than personality conflicts; it could be due to a lack of smarketing, which is when sales and marketing teams work in harmony to drive lead...

What We Learned About Inbound Marketing at INBOUND 2021

The 2021 INBOUND conference took place last week and we were busy absorbing knowledge from inbound marketing experts (along with sales gurus, customer service stars, and other impressive speakers). The annual conference is hosted by HubSpot and...

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