The digital marketing landscape is changing rapidly, with a massive shift towards privacy-focused strategies. Google told us in May of this year, in no uncertain terms, that third-party cookies were soon going to be a thing of the past.
If you haven't shifted from the old Google Analytics to Google Analytics 4 (GA4), prepare for a data blackout this year. As of July 1, 2023, UA (Universal Analytics) has ceased data processing. If you are part of the marketers playing catch-up,...
Google is always updating search engine results and page features to enhance the user's search experience. Their 2013 version of Quick Answers has come a long way, and as Google leans more into user experience upgrades, it will surely continue to...
The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent process...
You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot...
If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...
