Digital Strategy Blog

Charter schools aren’t just facing a staffing challenge—they’re in a full-blown hiring crisis.

While school leaders scramble to fill open roles, most of the focus stays on job boards, teacher pipelines, and retention bonuses. But let’s reframe that....

Families researching K-12 education options don’t start by calling schools or attending open houses. They start with Google searches, social media deep dives, and online reviews. If your charter school isn’t showing up in those searches, you’re...

The K-12 education space is undergoing a transformation. Over the past five years, district public schools have lost almost 1.8 million students, painting a challenging picture for traditional public education. At the same time, charter schools have...

Since its founding in 2013, Vista College Prep has been a beacon of excellence for students in Phoenix, Arizona. The network of five elementary and middle schools serves a predominantly low-income population, offering high-performing public and free...

Boosting enrollment in education today isn’t just about putting up flyers or knocking on doors—it’s about outsmarting the competition, making sure your school doesn’t fade into the background. With parents and students having more options than ever,...

The way that people find information has changed dramatically over the last forty years. We live in a digital age, and more people are using the internet than ever before to do their own research about purchasing decisions. The research window...

Educational institutions are built on the fact that we want more for our children in their educational pursuits. The rise of charter school systems proves that like-minded educators that create a specialized delivery method focused on specific...

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier...

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more...

Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students are...