In the world of digital marketing, LinkedIn has emerged as a platform that offers tremendous opportunities for companies looking to reach their target audience and achieve their marketing goals. With over 700 million users and counting, LinkedIn is...
DIGITAL STRATEGY BLOG
Website SEO is not a "set it and forget it" marketing initiative. It's a tactic that you can and should always be analyzing and optimizing. There are several off-page SEO initiatives that you can implement to enhance your overall strategy, but let's...
Your digital strategy plan should include everything in your online marketing campaign. It should educate new employees, it should evaluate the effectiveness of prior campaigns, and it should guide all decisions (related to your online and inbound...
Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...
We talk a lot about the best practices for inbound marketing here at HIVE and all the various components that go into crafting strategic, effective campaigns. Website-centric marketing strategy is a quickly-evolving industry and one that can be...
The best marketing campaigns all have one thing in common — they do much more than just promote a brand, product, or service. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place...
The Software as a Service (SaaS) industry is innovative and competitive. Which makes the process of promoting software unique, even if the marketing methodologies and tools are similar to ones used for traditional marketing. A big difference between...
Every business and brand across the world utilizes some form of marketing to promote its company, products, and services. And the marketers promoting that business are continually looking for effective ways to catch someone’s attention.
A knowledge base is critically important for your customers who are craving a self-service support option. It, coupled with a chatbot, will allow your customer service team to be more efficient as well by only helping those with tier 2 support...
Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our world...