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Marketing Your Charity For FREE: Google Ad Grants for Nonprofits


Dustin Brackett
January 14, 2016

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How does $10,000 of FREE advertising PER MONTH sound for your nonprofit? Pretty good, right?
 
Google wants to help your cause and we're here to support it!
 
Through the Google Ad Grants program, your nonprofit could be eligible for up to $10,000 per month in FREE Google Adwords Advertising which can increase to up to $40,000 per month!

 
There has to be a catch, right? Well...not really.
 
Google Ad Grants for Nonprofits eligibility requirements are pretty simple:
 

1. You have to be a registered 501(c)(3) Nonprofit

Unfortunately, Governmental entities and organizations, hospitals and medical groups, schools, childcare centers, academic institutions and universities are not eligible for Google Ad Grants, but philanthropic arms of educational institutions are eligible. [Google]

2. You have to have an active website

We highly recommend having a website that is set up for success. Include options of how people can get involved, donate, and help spread the word for your cause. Your ads will direct people from Google Search Results to specific pages on your website. We can assist in optimizing your website and/or adding landing pages to increase your conversion percentages!

3. Use it or lose it

Google wants you to spend your grant money. Your account has to be active and changing constantly in order to continue using the program. Why not use it - how often does free money come your way? If the answer is often, maybe we should be friends! ;)

 

As an added benefit to Nonprofits, we will apply for and get your Google Ad Grant for you FREE! No obligation to us. We want to help you make the world a better place. We also offer set up, management, and optimization of your Google Ad Grant at a very reasonable monthly rate!

 

Digital Advertising



 

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