An online presence for your business has never been more important. It can’t be an afterthought or something you just throw together and hope for the best. Your online presence gives you increased visibility and access to a larger audience. It’s also a great way to position yourself as a trusted industry leader. An online presence is essential for businesses looking to compete and succeed in today's digital economy. So, what’s the secret? Two things. Consistency and Google rankings. They work together. You can’t rank well in Google SERPs if you aren’t consistent.
Google algorithms are complex systems that are designed to analyze and evaluate web pages in order to rank them in search results. The secret sauce to Google's algorithms is not publicly disclosed, as they are closely guarded trade secrets. With constant advances in technology, their algorithms continue to evolve with updates. However, based on what is known about how Google operates, here are a couple of key factors that influence how Google algorithms rank websites:
Relevance: Google algorithms analyze a web page's content to determine its relevance to a user's search query. This includes factors such as the presence of keywords related to the search query, as well as the overall context and theme of the content.
Authority: Google algorithms evaluate the authority of a web page by looking at the number and quality of links pointing to it from other websites. Pages that have more links from reputable sources are generally considered to be more authoritative and are given higher rankings.
User experience: Google algorithms evaluate the user experience of a web page by analyzing factors such as page load speed, mobile-friendliness, and ease of navigation. Pages that provide a positive user experience are generally given higher rankings.
Google algorithms use a variety of factors to evaluate and rank web pages. But, if you aren’t doing these things consistently you might as well not bother.
“When it comes to marketing, few things can kill your momentum as quickly as poor consistency.” ~ Dustin Brackett, Author, Market Like a Human; CEO + Founder HIVE Strategy
Consistency is an important factor that can positively impact your Google rankings. Here are some ways in which consistency can improve your rankings:
Creating high-quality and relevant content on a consistent basis is crucial for improving your Google rankings. Regularly publishing fresh and engaging content helps search engines understand that your website is active and up-to-date, which can result in higher rankings. Moreover, consistent content creation provides more opportunities for your website to be indexed by search engines, increasing your online visibility.
Consistently using relevant keywords throughout your website's content, meta tags, titles, and headings can help search engines understand the topic and relevance of your web pages. Keyword consistency helps search engines identify your website as a reliable source of information related to a specific topic, which can result in improved rankings for those keywords.
Backlinks (links from other websites to your website) are an important ranking factor in Google's algorithm. Consistently building high-quality, authoritative, and relevant backlinks from reputable websites can significantly improve your website's rankings. Regularly seeking out and securing backlinks from relevant sources can signal to search engines that your website is trustworthy and credible, leading to higher rankings.
Ensuring that your website is technically optimized and consistently maintained is also crucial for improving Google rankings. Consistency in areas such as website speed, mobile-friendliness, URL structure, sitemap, and canonicalization can positively impact your website's search engine rankings. Technical consistency helps search engines crawl and index your website more effectively, resulting in improved visibility and rankings.
Consistently providing a positive user experience on your website can indirectly impact your Google rankings. When users have a positive experience on your website, they are more likely to stay longer, engage with your content, and share it with others. This can result in increased user engagement metrics, such as lower bounce rates, higher time on page, and more social shares, which are all signals that search engines consider when ranking websites.
Consistency isn’t just a singular thing you can do, you have to employ consistency in every aspect of your inbound marketing strategy. Especially if you want to grow your business. To learn more about consistency in your marketing initiatives check out Market Like a Human, written by our CEO + Founder, Dustin Brackett.