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Digital Strategy Blog

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Melanie Locke

Melanie Locke
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Recent Posts

Inbound Marketing & Website Copy: 3 Reasons Why Your Words Matter

Inbound content creation is a foundational piece of a company’s digital marketing success. Gone are the days when magazines, newspapers, salespeople, and even TV advertising were the biggest influencers on consumer behavior. Thanks to the power of...

What We Learned About Inbound Marketing at INBOUND 2021

The 2021 INBOUND conference took place last week and we were busy absorbing knowledge from inbound marketing experts (along with sales gurus, customer service stars, and other impressive speakers). The annual conference is hosted by HubSpot and...

Psychology & Inbound Marketing

Every business and brand across the world utilizes some form of marketing to promote its company, products, and services. And the marketers promoting that business are continually looking for effective ways to catch someone’s attention. 

Educating in a Digital World: Why You Need Enrollment Marketing

The way that people find information has changed dramatically over the last forty years. We live in a digital age, and more people are using the internet than ever before to do their own research about purchasing decisions. The research window...

How to Use HubSpot and the New Operations Hub

If you’re in the HubSpot ecosystem you may have heard that the popular business software company recently dropped a new Hub. Operations Hub had its grand debut in April of 2021. It integrates the powerful automation, data organization, and reporting...

HubSpot Onboarding: Getting Started With a New Software Platform

So you’ve had your first sip of the orange Kool-Aid and purchased one (or more) of the Hubs on HubSpot’s platform. Welcome to the inbound family! You have a lot of power at your fingertips, but it can be overwhelming and even inefficient if you...

Inbound vs Outbound Marketing: Why Your Business Benefits With Inbound

Like most fields of business or study, the marketing world is vast. There are numerous methodologies that marketers use to speak to an audience. There are buzzwords and acronyms used to describe everything from a button on your website to your...

How to Use HubSpot: Asset Partitioning

Your HubSpot account is home to a lot of contacts, assets, and information. Multiple teams use your customer data to influence their decisions, get in contact with leads, and close deals. HubSpot has hefty customization possibilities to streamline...

How a Software Marketing Strategy Boosts SaaS Demo Signups

Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software...

6 Inbound Marketing Experts and Educators You Should Learn From

Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our world...

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