The digital marketing landscape is changing rapidly, with a massive shift towards privacy-focused strategies. Google told us in May of this year, in no uncertain terms, that third-party cookies were soon going to be a thing of the past.
If you haven't shifted from the old Google Analytics to Google Analytics 4 (GA4), prepare for a data blackout this year. As of July 1, 2023, UA (Universal Analytics) has ceased data processing. If you are part of the marketers playing catch-up,...
Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?"
Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go,...
Analytics, analytics, analytics. As a marketer, the importance of pulling marketing analytics has most likely been ingrained in you. And with the increased accessibility of analytics for all of our digital marketing, you've probably been buried in...
