Digital Strategy Blog

The ability to identify qualified leads on a website requires the collaboration of marketing and sales teams. Both departments must be on the same page about who their target demographic is and the content that speaks to them throughout the buyer's...

There’s a lot that goes into increasing brand awareness online. You’ve taken the time to optimize your website. Your content is fresh, helpful, and relevant. Your customer-centric website has a strong focus on user experience, and you know exactly...

Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...

When it comes to digital marketing, there are many moving components working together to build strong websites and successful campaigns. A fundamental building block to digital marketing is the use of keywords for website content, and everything...

Pay-per-click advertising is one of the most effective forms of advertising in the world today and businesses from brand new startups and mom-and-pop shops all the way up to Fortune 100 businesses rely on pay-per-click to drive revenue and grow...

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent process...

If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...

When you have a question, what do you do? You Google it.