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Digital Strategy Blog

HubSpot's Content Hub: Discover the Strength of an AI-Powered CMS
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How to Improve Qualified Leads With Paid Search Advertising

The ability to identify qualified leads on a website requires the collaboration of marketing and sales teams. Both departments must be on the same page about who their target demographic is and the content that speaks to them throughout the buyer's...

Increase Brand Awareness With Paid Search Advertising

There’s a lot that goes into increasing brand awareness online. You’ve taken the time to optimize your website. Your content is fresh, helpful, and relevant. Your customer-centric website has a strong focus on user experience, and you know exactly...

Three Tips for Paid Search Advertising to Generate Leads Online

Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...

Using Keywords: Website SEO vs. Paid Advertising

When it comes to digital marketing, there are many moving components working together to build strong websites and successful campaigns. A fundamental building block to digital marketing is the use of keywords for website content, and everything...

Pay-Per-Click Advertising: Should I Use My Brand Name As A Keyword?

Pay-per-click advertising is one of the most effective forms of advertising in the world today and businesses from brand new startups and mom-and-pop shops all the way up to Fortune 100 businesses rely on pay-per-click to drive revenue and grow...

Grow Your Nonprofit with Google Ad Grants

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent process...

How to Do Your Own Keyword Research

If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...

6 Pay-Per-Click Management Myths to Avoid

When you have a question, what do you do? You Google it.

Small Business Marketing Strategy: Why PPC Can't Be Your Only Plan

Pay per click can be a very effective marketing tactic and it's one that we recommend to nearly all of our clients, but it simply cannot be your whole marketing plan. It can be enticing to think about leap frogging the rest of your competition to...
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