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INBOUND23: The Future of Marketing Unveiled - HubSpot AI
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The Importance of Setting SMART Marketing Goals [+ Examples]

Approximately 20 percent of small businesses fail within the first year, according to the Bureau of Labor Statistics. [1] By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have...

How to Set SMART Marketing Goals

In a previous blog post titled The Importance of Setting SMART Marketing Goals, I talked about what a SMART goal is and why you should be setting them for your business. Now that you understand why they are important, it's time to actually set your...

5 Questions You MUST Ask A Content Marketing Agency Before Hiring Them

How much do you really know about your marketing agency? Are you asking the correct questions? Are you making the right choice for your business? 
It can be stressful hiring a new content marketing agency without knowing for sure that they're...

Understanding and Proving Marketing ROI

The goal of every marketing campaign is to show a positive ROI (Return On Investment). That's the name of the game. You want to spend a little money to get a lot back. A successful campaign will accomplish this, but what if you don't know if it was...

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