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Why is proving marketing ROI harder than running the campaign itself?
You've launched the ads, optimized the workflows, nurtured leads like a pro—and still, when someone asks for the ROI, the room goes quiet. Not because you don't have results, but...
![The Importance of Setting SMART Marketing Goals [+ Examples]](https://blog.hivestrategy.com/hubfs/HIVE%20Marketing/HIVE%20Blog%20Images/SMART%20Marketing.png)
Approximately 20 percent of small businesses fail within the first year, according to the Bureau of Labor Statistics. [1] By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have...
In a previous blog post titled The Importance of Setting SMART Marketing Goals, I talked about what a SMART goal is and why you should be setting them for your business. Now that you understand why they are important, it's time to actually set your...
