If you're in B2B healthcare marketing, you already know—it’s no walk in the park. Between strict compliance rules, complex buyer journeys, and rising ad costs, getting your message in front of the right decision-makers is a full-time job. And...
Today, healthcare organizations can’t afford to sit on the sidelines when it comes to marketing and paid media. Patients aren’t just searching for doctors–they’re searching for answers. . With 5% of all Google searches being health-related, it's...
A strong marketing strategy doesn’t just exist—it works. It attracts the right audience, builds trust, and drives measurable growth. But how do you know if yours is doing its job?
B2B healthcare companies invest a ton of time and money into digital...
When PaySpan approached HIVE Strategy in 2022, they had a clear challenge: their email marketing efforts weren’t delivering the results they needed. Despite being a leader in healthcare financial transactions, PaySpan’s Patient Financial Engagement...
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