Denver, Colorado: HIVE Strategy today announced the release of Founder Dustin Brackett’s first non-fiction book, Market Like a Human. This milestone is a major move for HIVE Strategy, a Diamond HubSpot Solutions Partner, on its mission to re-introduce human input and intervention to the inbound marketing approach.
“Marketing has become a spammy industry in the eyes of many,” says Brackett, CEO at HIVE Strategy. “By re-introducing a human-centric approach, we can balance the convenience of automation and the usefulness of artificial intelligence with an emotional component that really addresses the customer’s pain points and helps to solve them.”
This news comes in the wake of many recent initiatives and accomplishments of the company, including:
“Humans respond best when they are treated like humans. They respond best when they trust your organization. They want to be helped, not sold.” says Brackett. In the book, he delves further into the ideas of transparency, personality, authenticity, consistency, being helpful, and community building and how these concepts can help restore a humanistic approach to marketing.
To learn more about Market Like a Human or order a copy now, click here.
About HIVE Strategy: HIVE Strategy is an inbound marketing agency and Diamond HubSpot Solutions Partner focused on creating strategies and campaigns that help their clients stand out amongst the noise and educate their audiences. HIVE Strategy supports in all areas of digital marketing, content creation, website design and development, and advertising.
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